![]() ![]() Vivior is a Swiss digital health start-up founded in 2017 by leading vision care and wearable technology experts. For more information, please visit Media and Investor Relations GameSquare's end-to-end platform includes Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Zoned, a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organisation operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, leader in live gaming and esports streaming analytics, and Sideqik a social influencer marketing platform. GameSquare's leading audience and platform enables global brands to connect with gaming and youth culture audiences. (NASDAQ:GAME) (TSXV:GAME) is a vertically integrated, international digital media, entertainment and technology company, which leverages an audience of over 290 million followers. To launch the initiative, Vivior will have a presence at Complexity's DreamHack Dallas booth on June 2-4, where attendees can learn about their posture, DES risks, and more while competing in friendly Halo Infinite matches. Vivior will additionally collaborate with Complexity's diverse talent roster to produce sponsored content and live streams that promote the importance of practicing healthy habits while gaming, doubling down on Complexity's long-standing commitment to talent and player care. "Through our multifaceted partnership with GameSquare, we're making gamers more cognizant of how small changes to their screen usage, posture, and more can make big differences in their overall health and wellbeing." "As young audiences continue to spend more time online looking at screens, eliminating digital visual stress is a key to living a healthy lifestyle," said Professor Michael Mrochen, Chairman and co-founder of Vivior. As part of their commitment to DES prevention, the pair will also look to jointly develop new products that address gamers' most common pain points, including vision, screen time, posture, and blue light exposure. The first-of-its-kind rewards program will introduce a gamified experience to incentivize healthy habits through giveaways, such as in-game XP's, drops, and skins along with in real-life rewards and prizes. Vivior will collaborate with GameSquare Chief Innovation Officer Tyler "Ninja" Blevins and Ninja Labs to develop and launch a health and wellness platform. Together with Vivior, we are not only empowering our aggregate audience of 500 million to excel by prioritizing their health, but also equipping the global gaming community with innovative technologies to enhance gameplay." "It's a nod to how GameSquare's businesses across marketing, esports, data, product development, and more can come together to create a one-of-a-kind campaign that can make an impact. "Our partnership with Vivior represents GameSquare's ongoing commitment to player care initiatives," said Justin Kenna, CEO, GameSquare. As part of the multifaceted deal, ZONED Gaming, a GameSquare company, will also serve as Vivior's marketing agency of record and will advise the company on its go-to-market strategy and product launch. ![]() ![]() Vivior will work closely with GameSquare and its subsidiaries, Complexity Gaming and recently launched innovation hub, Ninja Labs. Through content creation, product development, and competition, GameSquare and Vivior will raise awareness for how digital eye strain (DES), poor light exposure, bad posture, and more can impact gamers' long-term health, wellness, and performance. ("GameSquare", or the "Company") (NASDAQ:GAME)(TSXV:GAME), today announced a multi-year, multi-million dollar partnership with innovative Swiss vision care startup Vivior to promote healthy digital habits. Complexity Gaming and Ninja Labs Team Up with Innovative Eye CareĬompany Vivior to Combat Digital Eye Strain that Impacts 92% of GamersįRISCO, TX / ACCESSWIRE / J/ GameSquare Holdings Inc. ![]()
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